My finished music video:

My front digipak panel:

My front digipak panel:
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My inside digipak panels:

My inside digipak panels:
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My back digipak panel (with album spine:)

My back digipak panel (with album spine:)
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Sunday 15 October 2017

R+P Post 7: Record Labels of interest

We looked at quite a few record labels in our search for the perfect one. We had a few criteria that a label would have to fit no matter what other choices we make (genre etc.) These criteria include being based in London, and having a successful history, possibly tied to a large company or being a large company itself. We found out that in the UK record labels are responsible for marketing the artists signed up to them, as well as distributing their music. They are usually in the control of a larger company, which has many different record labels which each deal with different kinds of music and musicians, although sometimes they are independent.

We looked at many labels, such as Father Daughter Recods and 4AD for example, but looked at two labels in more depth than the others- Wichita Recordings and Harvest Records. Wichita is an example of a British independent label, whereas Harvest is also British but is part of the Capitol Music Group (other labels in this group include the famous Motown Records and Virgin Records) which is owned by the large and wealth Universal Music Group.

Wichita has signed on a number of indie artists, such as indie pop duo Best Coast and indie rock band the Yeah Yeah Yeahs. We would thus be in good company were we to choose to be part of this label, or part of our own affiliated label. However, Wichita was only founded in 2000, which isn't very long for a label, and we wouldn't get the reach of a large label, such as Harvest. Harvest, in comparison, was founded in 1969, and has represented larger artists such as Pink Floyd and Deep Purple, as well as artists that are considered indie but are still popular, such as Death Grips and Morissey of The Smiths- they also represented Best Coast. Being part of the Capitol Music Group, and being affiliated with a label like Harvest, would benefit our artist greatly no matter who they are or what they play.

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